yahoo - 6/2/2026 1:10:24 AM - GMT (+2 )
Steph Curry continues to connect from long range. Even when it comes to shoe deals.
The Golden State Warriors star signed a 10-year endorsement contract with Chinese company Li-Ning, according to ESPN’s Sham Charania, citing industry sources on Monday, June 1.
Curry, 38, confirmed his partnership with the Chinese Company with a video posted on social media.
“The next stage is set,’’ Curry said in the video.
The next stage for Curry Brand is set. 👟👀@StephenCurry30 🤝 Li-Ning. pic.twitter.com/l99Ak3Lzmz
— Octagon (@Octagon) June 1, 2026
During Curry’s 17-year NBA career, he has remained loyal to the Warriors but been more flexible with his endorsement deals.
Curry began his NBA career in 2009 with a Nike deal that lasted four years. He left the Swoosh for Under Armour, and that relationship lasted until Curry and the company parted ways in 2025.
Now Curry is taking his brand overseas by signing what ESPN characterized as “landmark’’ deal at Li-Ning that “expands his Curry Brand venture globally.’’
More: Steph Curry shouldn't still be this good
It’s not strictly shoes.
The deal, according to ESPN, will include basketball products, athleisure lifestyle wear, a full golf line and the ability for Curry to sign male and female athletes under his brand.
Jimmy Butler and Dwayne Wade are two of Li-Ning’s clients.
This article originally appeared on USA TODAY: Steph Curry ends sneaker free agency with overseas deal
read more