Per a Spurs press release:

The San Antonio Spurs announced the launch of Spurs AI Studio, a new innovation platform designed to create AI-powered fan experiences in collaboration with leading brand partners. The platform allows the Spurs to deliver premium AI-driven experiences to their fans with interactive, personalized activations in-game and digitally. Spurs AI Studio will debut its first production, “ULTRA Arrivals,” alongside Michelob ULTRA, offering fans the ability to transform themselves into personalized player-style arrival moments. The experience is now live at UltraArrivals.SpursAIStudio.com.

Through the platform, fans can personalize fan content.

Jordan Kolosey, VP of Business Strategy, Innovation & Data Operations at Spurs Sports & Entertainment stated,

“Spurs AI Studio is about breaking down barriers and creating unforgettable experiences for our fans. This represents the future of fan engagement, and by working alongside innovative partners like Michelob ULTRA, we’re unlocking moments that were once impossible and bringing fans closer to the game than ever before.”

The first experience powered by Spurs AI Studio, ULTRA Arrivals, invites fans to snap a photo of themselves and instantly generate a cinematic “arrival” video inspired by the iconic tunnel walks typically reserved for NBA players.

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