March Madness captivates audiences across the country. But which markets have been tuned in all yearlong for the men's and women's 2025-26 basketball season?

The Nielsen ratings for this season are out, and Louisville got the spot, which isn't entirely surprising since it's basically a Holy Trinity of Hoops with Indiana, Louisville and Kentucky fans. Plus, the Cardinals' men's (No. 24) and women's (No. 12) teams are having decent seasons,

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Indianapolis is No. 2 on the list. Purdue began the season ranked No. 1 in the country, but has stumbled down the stretch, and Indiana also has been a rough watch lately. But basketball is king in the Hoosier State.

UConn's men's and women's basketball success puts the Hartford/New Haven market in the top 3. And Ohio is well-represented with three cities from the Buckeye State cracking the top-10.

Here's a look at this year's top 10 markets:

1. Louisville
2. Indianapolis
3. Hartford/New Haven
4. Columbus, Ohio
5. Detroit
6. Milwaukee
7. Dayton
8. Cincinnati
9. Minneapolis/St. Paul
10. Greensboro/Winston-Salem/High Point

Top 10 TV markets for college basketball. Not surprised to see Indy high on the list (even with a meh #iubb team). pic.twitter.com/CYKvqGnNB8

— Matt Glenesk (@MattGlenesk) March 10, 2026

This article originally appeared on USA TODAY: Top TV markets for college basketball ratings for 2025-26 season