When the "KissCam" at a Coldplay concert landed on a couple who tried (but failed) to duck out of the spotlight, the internet immediately got to work.

In hours, the clip was just about everywhere. Endless memes, parody videos and photos of the pair's shocked faces filled social media feeds. Online sleuths rushed to identify who was on camera. Artificial intelligence and software company Astronomer eventually confirmed that its CEO and chief people officer were in fact the couple in the video — and announced the CEO's resignation over the weekend.