Dico’s, a popular Chinese fast food restaurant chain, has been attracting a lot of attention because of its newest menu item, charred-looking chicken strips that don’t have the most appetizing appearance.

Since 2015, Dico’s has been celebrating ‘Krispy Day’ by adding one or two crispy items to its menu, but this year, their newest additions have been attracting more attention than usual, mostly because of their unusual look. The “Black Gold Pepper Crispy Pork” became available at Dico’s restaurants across China at the end of last month, and it has been going viral on social media ever since. Not only do the crispy strips look charred, but their shape has been drawing comparisons to human poop and inspiring hundreds of funny comments online. Although the company has clarified that the meat is covered in a special “black gold coating” that causes it to turn black when deep-fried, most people are still not very tempted to try the new menu item.