American start-up Heliospect Genomics is charging wealthy parents-to-be up to $50,000 to screen their embryos for IQ and other desirable traits.

Wish you could ensure your unborn child has a higher-than-average IQ? Well, apparently now you can, with the help of genetic enhancement technology. This is controversial territory, as it tends to normalize the idea of superior” and “inferior” humans,, but according to undercover video footage obtained by the campaign group Hope Not Hate, at least one genomic prediction company has begun selling its services to parents who can afford them. Heliospect Genomics has apparently already offered its services to over a dozen parents undergoing in-vitro fertilization, charging them up to $50,000 to screen 100 embryos for IQ and other traits and boasting that their technology could help select children with IQ scores six points higher than those conceived naturally.