A Chinese influencer specializing in dishing out dating and relationship advice for women has come under fire for encouraging her followers to choose wealthy partners for financial gain.

Qu Qu, real name ‘Le Chuanqu’, is one of the most controversial social media influencers in China. A former singer, she quickly transitioned to the status of online love guru, offering her followers dating and relationship advice with the main goal of elevating themselves financially. What differentiated Qu Qu from the many other dating gurus on the internet is her open view of relationships as ‘benefit exchanges’ to be exploited for one’s financial gains. Often referring to herself as the “McKinsey of relationships,” Qu Qu tells her fans that romantic relationships and marriages are steps to climbing on the social and financial ladder, so they have to be managed very carefully to achieve the desired results.