In many cultures, ears protruding too much from the skull are considered a physical defect, but

China’s ‘elf ears’ cosmetic craze received worldwide attention in 2021 when it was covered by some of the world’s largest news outlets after becoming a trending topic on Chinese social media. It all started with a before-and-after photo posted on Weibo, China’s version of X (Twitter), by online influencer Chen Jianan who had recently undergone a procedure to make her ears more visible from the front. Chen was of the belief that this minor change made her face look slimmer and younger, and judging by the number of Chinese cosmetic clinics offering the ‘elf ears’ procedure, she is definitely not the only one. Many people are willing to go under the knife and pay big money to get protruding ears.